It's me letting you know that GiReviews.net published the interview I did for them a few months back. Here's a little excerpt and I will also link the entire interview below.
GiReviews.Net: Tell us the story of how and why you started Sleeve And Collar and what your motivations were entering an already saturated marketplace?
Alex: Sleeve and Collar started as blog idea for my partner Richard Semides. He actually started with gi reviews. I told him what a shitty idea that was and…. just kidding. He was doing the blog thing for a little bit and one day we were watching a Fight to Win or UFC event and our core group of friends was hanging out and we shot the shit about gi companies and what we would change or do different. We didn’t like the “catwalk” aspect of BJJ gear. BJJ in itself is a very simple activity although the techniques and applications are very technical.
Check out GiReviews.net for the full interview.
Also I feel you should be warned as it isn't a very short read.